What we do
We gather intelligence to inform your decision making using human centered research methods.
What we do
1. Uncovering the Human Element: In Depth Interviews and Focus Groups
2. Survey Design & Analysis
3. Turning Numbers into Narratives: Storytelling & Insights
4. Strategy Development and Business Planning
1. Uncovering the Human Element: In Depth Interviews and Focus Groups
Human intelligence and insight is an indispensable and irreplaceable asset in the realm of research, it helps you uncover not just the ‘what’ but the ‘why’.
Ever wondered what your customers, clients or stakeholders are really thinking? Our qualitative research methods, In-Depth Interviews, Focus Groups and Ethnography, both in-person and online, give you the insights that numbers alone can’t capture. We’ll gather authentic feedback and translate it into insights that reveal why your audience feels the way they do, and what to do about it by exploring the nuances of human thinking and behavior.
Qualitative research methods stand as a pillar of inquiry that offers an unparalleled depth of understanding, painting a rich, complex picture of subject matter. This deep dive offers nuanced insights that are often critical for understanding the “why” behind the “what” unearthing the motivations, attitudes, and feelings that drive human actions. Qualitative research is not merely an optional supplement to quantitative data but often a necessary component for drawing a fuller, more meaningful picture of the subject being studied.
2. Survey Design & Analysis
Our end-to-end survey solutions don’t just give you data; they give you context. We turn the numbers into narratives that make sense, equipping you with the evidence you need to make decisions you can stand behind. We pride ourselves on being industry leaders in survey design and analysis, offering comprehensive solutions tailored to meet your specific needs.
We understand that the quality o survey data is often compromised by respondent fatigue and place a significant emphasis on crafting questions that considers the cognitive load on survey participants. Our surveys are meticulously designed that facilitate ease of understanding and completion. By balancing question complexity, wording, and sequencing, we minimize the risk of respondent drop-out and skewed data, ultimately yielding more reliable results.
A poorly designed survey is more than just an inconvenience—it’s a missed opportunity that can lead to misleading and often, unusable results.
3. Turning Numbers into Narratives: Storytelling & Insights
Data storytelling is the art of transforming raw data into a compelling narrative that resonates with your audience. It involves weaving together insights, trends, and patterns hidden within data sets to communicate a clear and impactful message. Just as a traditional storyteller captivates listeners through a well-crafted tale, a data storyteller employs visualization, context, and interpretation to engage and inform their audience.
In the modern business environment where data is generated at an unprecedented rate, the value is not just in amassing data, but in deriving actionable insights from it. When data is properly analyzed, what emerges is not just numbers, but powerful stories and narratives that can illuminate trends, reveal hidden connections, and even forecast future events. Raw data in isolation is like an untranslated ancient text; its true worth is realized only when it is deciphered. The value of finding meaning in data lies in transforming this abstract sea of numbers into actionable intelligence. Data storytelling is the art of this translation.
We humanize data, making it relatable and understandable.
4. Strategy Development and Business Planning
Think of strategy as a blank canvas; it needs both the precision of science and the flair of art to come to life. Our rigorous research serves as the bedrock of our strategic planning methodology. This commitment to research-led strategy goes beyond a one-time analysis; it’s an ongoing process of refinement and adaptation. By continuously analyzing market trends, consumer behaviors, and technological advancements, we empower our clients to anticipate changes, seize opportunities, and maintain a competitive edge.
A strategy is only as good as its execution and the metrics that gauge its effectiveness. That’s why we don’t stop at strategy development; we also focus on implementing the right performance measures and KPIs to track the progress of achieving your strategic goals and assist you in developing business plans.
Our business planning process bridges the gap between strategic vision and operational reality. As market conditions evolve and new data becomes available, we continually assess and adjust your business plans to seize new opportunities and mitigate challenges. This agile approach ensures that you’re not only prepared for the future but also primed to shape it.
In short – we find out stuff and then let you know what we found out and why it matters. We tell evidenced backed stories, narratives and yarns.
We gather intelligence that can;
– drive strategy
– Measure campaign effectiveness and impact
– Brand tracking
– provide ‘real’ feedback on your products/services
– uncover deep insights into your target audience
– fuel your campaign creative
– unearth industry/societal trends
– deliver market intelligence
– test your messaging and communication
– develop your brand and values
For the last few decades, the dramatic increase in data and information availability have left
organizations bamboozled by it, so much so that business professionals frequently feel they are grasping to draw any meaningful conclusions.
Rather, they want a story that tells them what happened or why it’s important with conclusions backed by evidence, and that’s where we come in.
Harness the power of data and research-led storytelling, elevating your information through human connection.
